Lesson Two: Get Scrappy

If the last ten years have taught us anything, it’s this: things won’t always go according to plan.

Markets shift. Priorities change. Entire industries can turn upside down overnight. When that happens, you have two options: you can wait, or you can move.

At Lucid, we’ve always chosen to move.

“Getting scrappy” isn’t about doing more for the sake of doing more. It’s about focusing on what matters most in the moment. It’s about being resourceful, decisive, and willing to pivot when the situation demands it.

Because resilience doesn’t mean standing still—it means adapting quickly and moving forward with intention.

One of the clearest examples of this came during the COVID-19 Pandemic.

As John, our COO, and Bethany, our CEO, reflect:

“When COVID hit, the whole world turned upside down almost overnight. In those first few weeks, our focus was simple: get our team fully operational remotely and keep the wheels on the bus. Not only did we keep things moving, we grew substantially during that time. We were fortunate, but our ability to pivot quickly put us in a position to succeed.”

That moment didn’t just test our business—it reinforced how we operate. We didn’t have perfect information. We didn’t have a long runway to plan. But we had a team that trusted each other, moved quickly, and stayed focused on what needed to get done.

That’s what being scrappy really looks like:

• Prioritizing action over perfection

• Staying focused when things feel uncertain

• Finding solutions instead of waiting for direction

And most importantly, trusting that you can figure it out as you go.

Because the reality is, there’s no playbook for every challenge. But if you’re willing to adapt, to think creatively, and to move with urgency, you can create your own path forward.

Ten years in, that mindset still defines us.

When things change—and they always do—we don’t hesitate.

We get scrappy.